Public relations firm in Boca Raton, FLEarn the Story Boca Repeats
Epic Wolf is a West Palm Beach agency that runs public relations for Boca Raton companies and nonprofits: story development, media relations, executive positioning and community and charity strategy. Local targets include Boca magazine, the Boca Raton Tribune, The Coastal Star and the regional business and broadcast press. Coverage is earned with news value and timing, never promised, and the same team ties it to the brand and the website.
Public Relations in Boca Raton
Boca has a media layer of its own, and each outlet works differently. Boca magazine routes print and web story queries to different editors and closes its arts and entertainment listings three months before publication. The Boca Raton Tribune asks for every idea and release by email, with no phone calls. BocaNewsNow, a hyper-local site, runs business press releases as a paid service. Knowing which door is earned and which is bought is the first piece of local PR.
The social calendar is the second. Boca magazine publishes its Charity Register each September as the guide to the area's charitable organizations and their major fundraisers, and the Greater Boca Raton Chamber of Commerce runs its own circuit of awards luncheons, a gala and leads groups. A business that shows up in those rooms for years earns a different kind of coverage than one that sends a release.
The third is expertise. Between FAU and its Research Park, Boca Raton Regional Hospital and a deep bench of corporate headquarters, Boca has no shortage of people with something to say. The executives who get quoted are the ones with a clear point of view, prepared to say it well and easy to reach. We build that before we pitch anyone.
On the ground
What to know about public relations in Boca Raton
- Boca magazine
Boca magazine's contact page sends print story queries to its print editor and web items to its web editor, and arts and entertainment listings such as fundraisers, openings and performances to its A&E editor. The deadline for the A&E section is three months before publication.
Source: Boca magazine: Contact
- The Tribune
The Boca Raton Tribune asks for all editorial ideas and press releases by email and asks for no editorial or public relations phone calls.
Source: The Boca Raton Tribune: Contact
- Paid versus earned
BocaNewsNow publishes business press releases through a paid online form, invoiced before publication. Government agencies and nonprofits submit announcements by email instead. A paid release is useful for an announcement, but it is not the same thing as a story an editor chose to run.
- Charity season
Boca magazine's Charity Register, published in September, describes itself as a guide to charitable organizations and their major fundraising events. It is the map of the season's galas and the causes local leaders are seen supporting.
Source: Boca magazine: Charity Register
- The Chamber
The Greater Boca Raton Chamber of Commerce runs leads groups made of non-competitive businesses that meet twice a month to exchange referrals, and a Leadership Boca program limited to 35 participants. Programs like these build the relationships local coverage tends to follow.
How we run it in Boca Raton
Find the news
We look for what is genuinely new: a hire, a launch, a result, a point of view no one else in the market holds. Then we map it against the calendar Boca already runs on, from the Charity Register in September to the season's festivals and awards.
Prepare the spokesperson
Messages, proof points, a bio and photography that look like the brand, and media training so the first interview sounds like the tenth. An executive who is ready is an executive reporters call back.
Pitch the right door
Each outlet gets the pitch it asks for, through the channel it asks for, on its timeline. We are plain with clients about what is earned and what is paid, and we measure the work in coverage, inquiries and the conversations it opens.
What it includes
Media relations
Targeted pitching to local, business and trade reporters on the beats that fit your story.
Launch PR
Openings, relocations, new products and new offices, planned backward from the day you want the story to run.
Crisis communications
Holding statements, spokesperson prep and a clear approval chain, drafted before the bad day and used on it.
Reputation management
Review response and a plan for what people find when they search your name, built on earned content rather than tricks.
Thought leadership
Bylines, op-eds, speaking pitches and nominations for industry honors that put your principals in front of the people they want to reach.
Press kits and newsroom pages
Bios, headshots, fact sheets, logos and a web newsroom reporters can pull from without emailing you.
Media training
On-camera and phone interview practice so your spokesperson answers the question and still lands the message.
Event publicity
Media advisories, photo coverage and follow-up for galas, ribbon cuttings and season openers.
Press releases
Written as news, sent where it matters and posted where search engines and AI assistants can find it.
Not sure which of these you need?
Tell us the goal
Tell us the story you want told.
A partner will tell you honestly whether it is news yet, and what would make it news.
Questions
Public Relations in Boca Raton questions answered
No, and be wary of any firm that says it can. Editors decide what runs. A good firm finds the real news in your business, times it to each outlet's deadlines, prepares a strong spokesperson and pitches through the channels each outlet asks for. In Boca that means knowing, for example, that Boca magazine routes print and web pitches to different editors.
No. A paid release is advertising formatted as news. Some Boca outlets, such as BocaNewsNow, publish business press releases as a paid service, while earned coverage is a story an editor chose to run. Paid placement can help an announcement reach people, but it does not carry the same credibility. We tell clients which is which before they spend anything.
Months ahead for magazines. Boca magazine closes its arts and entertainment section three months before publication, so a fundraiser, opening or performance should be submitted well in advance. Newspapers and online outlets move faster but still need the details, images and a ready contact. We build a press calendar backward from the event date so nothing is late.
It can, when it is real and sustained. Boca's charity season is organized and widely covered, and Boca magazine publishes a Charity Register each September as the guide to local organizations and their major fundraisers. Businesses that support a cause for years build standing that coverage reflects. One-time sponsorships bought for exposure rarely do, and editors can tell the difference.
Keep reading
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