Public relations firm in West Palm BeachGet your name in the news for the right reasons
Media relations, launches, crisis communications and reputation work, run inside our branding practice so the story, the website and the first impression all say the same thing.
Overview
Public relations is the work of getting the right people to hear about you from someone other than you. In Palm Beach County that means the reporters and editors at the Palm Beach Post, the Palm Beach Daily News, the South Florida Business Journal and local TV, plus the trade press that covers your industry nationally. It also means the neighbors, investors and boards who read those stories over coffee on Clematis Street and decide whether you are worth a call.
We run PR the way a newsroom thinks. Find the angle that is actually news. Write it so an editor can use it in ten minutes. Pitch it to the few people who cover that beat, and have the photos, the facts and the spokesperson ready before anyone asks. No blast lists. No press release sprayed at hundreds of inboxes in hope.
The difference is what happens after a story runs. Most PR firms hand you a clip and a report. We connect the coverage to the rest of the business: a landing page that turns readers into inquiries, a website that backs up every claim in the piece, and an in-person first impression that matches the company the article described. Coverage is borrowed attention. We make sure it lands somewhere.
What it includes
Media relations
Targeted pitching to local, business and trade reporters on the beats that fit your story.
Launch PR
Openings, relocations, new products and new offices, planned backward from the day you want the story to run.
Crisis communications
Holding statements, spokesperson prep and a clear approval chain, drafted before the bad day and used on it.
Reputation management
Review response and a plan for what people find when they search your name, built on earned content rather than tricks.
Thought leadership
Bylines, op-eds, speaking pitches and nominations for industry honors that put your principals in front of the people they want to reach.
Press kits and newsroom pages
Bios, headshots, fact sheets, logos and a web newsroom reporters can pull from without emailing you.
Media training
On-camera and phone interview practice so your spokesperson answers the question and still lands the message.
Event publicity
Media advisories, photo coverage and follow-up for galas, ribbon cuttings and season openers.
Press releases
Written as news, sent where it matters and posted where search engines and AI assistants can find it.
Not sure which of these you need?
Tell us the goal and a partner will recommend the right mix.
Also searched as
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How the work runs
Find the news
We start by interviewing you the way a reporter would. What changed, who cares, why now. Most companies have two or three genuinely newsworthy angles hiding under the one they want to lead with.
Build the kit first
Before a single pitch goes out, the facts, photos, bios and landing page are ready. Editors move fast, and the story goes to whoever answers first with usable material.
Pitch the few who matter
Short, personal pitches to the reporters who cover the beat, timed to their calendar rather than ours. A trade editor in New York and a local business reporter get very different emails.
Make the coverage work
When a piece runs, it goes on the site, into the sales deck, onto social and into the email list. We track inquiries and search visibility, not just clip counts.
How it connects
PR is the discipline that forces everything else to be ready, which is why it lives inside branding here. When a client opens a second location, the announcement, the updated website, the Google Business Profile and the new storefront arrive the same week in the same voice, reviewed by the same people. A reporter who clicks through finds a site that matches the pitch. A reader who drives by finds the company the article described. PR firms that cannot touch the brand are hoping someone else gets it right. We make sure of it.
Built for financial firms and family offices arriving in Wall Street South, real estate developers and brokerages, restaurant and hospitality openings, law firms and professional practices, healthcare practices and med spas and nonprofits heading into gala season.
Read the guides
Go deeper on public relations
- How to Choose a PR Firm in West Palm BeachHow to choose a PR firm in West Palm Beach: firm versus publicist, typical retainer ranges, the questions worth asking, the red flags and the local media landscape.
- How to Market a Palm Beach Business Without Looking LoudMarketing on the island of Palm Beach: what buyers respond to, the channels that fit, Town sign and storefront approvals, the season and a checklist.
- How a Palm Beach Business Gets Found in ChatGPT and Google AI AnswersHow a local business shows up in Google AI Overviews, AI Mode and ChatGPT. No secret switch, just a clear and consistent signal across the sources AI trusts.
Questions
Public Relations questions answered
PR cost depends mostly on scope and duration, not a menu price. A single launch or announcement is usually quoted as a fixed project. Ongoing media relations and thought leadership run on a monthly retainer sized to how many stories, spokespeople and markets are in play. Crisis work is scoped separately because it is urgent and unpredictable. We scope it after one conversation and put the number in writing before work starts.
Plan on six to eight weeks from kickoff to meaningful coverage for most launches. That window covers finding the angle, building the press kit and pitching reporters on their timelines. Breaking news moves faster and magazine features move slower, since glossy monthlies often plan months ahead. Anyone promising placements in days is usually selling paid content, so ask before you sign.
No, and no honest PR firm can. Editors decide what runs, which is exactly why earned coverage carries weight that paid placement does not. What we control is the quality of the angle, the timing, the materials and who receives the pitch. Sponsored content and advertorials are real options too, and we will tell you plainly when one is worth buying and label it as what it is.
A publicist mainly works on getting mentions for a person or brand, while a PR firm runs the broader communications program. That program includes strategy, crisis planning, spokesperson training, thought leadership and how coverage connects to sales. For a single restaurant opening a publicist can be enough. For a company with investors, a board or a reputation to protect, you want the whole program.
You can, but you will pay for their overhead and often get their most junior staff. National firms are strong at national pitching and weak at knowing that a ribbon cutting on Clematis, a feature in the Palm Beach Daily News and a table at the right gala matter more here than a wire release. We pitch nationally when the story earns it, and the brand and website the story points to are built by the same team.
Yes. We build crisis plans before anything goes wrong and step in when something already has. That means a fast holding statement, one trained spokesperson, a clear approval chain that includes your attorney, and a plan for search results and reviews after the news cycle moves on. If you are in a crisis right now, call us instead of filling out the form.
Let's make it impossible to ignore.