Commercial photographer in Boca Raton, FLPictures That Pass the Brand Review
Epic Wolf is a West Palm Beach agency that plans, directs and produces commercial photography for Boca Raton companies: executive portraits and team headshots, workplace and brand libraries, product, architecture and event coverage. We work through vetted photographers matched to the subject. The city says Boca holds more than half of Palm Beach County's corporate headquarters, so the pictures are made to satisfy a brand standard as well as the eye.
Photography in Boca Raton
Boca's demand for photography starts in its office parks. The city's economic development office counts more than half of the county's corporate headquarters here and more than 12 million square feet of Class A office space. Those companies need leadership portraits that match from the chief executive to the newest hire, an honest picture of the workplace for recruiting and images a communications team can hand to the press.
The settings are a mix of private and public, and the rules differ. A lobby, a campus or a restaurant needs the owner's or the landlord's consent. City parks are another matter. The city code reserves commercial activity for compensation inside a park to the recreation department and its concessionaires, and it counts the beaches as park areas. For public property around the county, the Palm Beach County Film and Television Commission runs a free permit process that lists still photography as a project type.
Florida Atlantic University keeps its own door. Commercial crews are told to contact the Facilities Department, complete facilities use request forms and apply several weeks ahead. We settle which permission each location needs before a photographer is booked, so the shoot day is spent making pictures.
On the ground
What to know about photography in Boca Raton
- Why portraits are in demand
The City of Boca Raton's economic development office says the city is home to more than half of Palm Beach County's corporate headquarters and has more than 12 million square feet of Class A office space. Headquarters need consistent executive portraits, recruiting images and press-ready pictures.
- Parks and beaches
The city code says no person other than the recreation services department or its licensed concessionaires may engage in any commercial activity for compensation or solicit business within a park or recreational area. The chapter's definition of a park includes beaches. Ask the city before planning a paid shoot in one.
Source: Boca Raton Code Sec. 11-64
- Public property permits
The Palm Beach County Film and Television Commission issues free permits for commercial productions on public property such as parks, beaches, streets and sidewalks, working with more than 50 municipalities, taxing districts and county departments. It asks productions to contact its office to identify which municipality has jurisdiction over a location.
Source: Palm Beach County Film and Television Commission: One-Stop Permitting
- On campus
Florida Atlantic University says commercial and student crews interested in filming on any of its campuses should contact the Facilities Department for permission and guidelines, complete the facilities use request forms and submit requests in writing several weeks before the date.
Source: FAU: Filming at FAU
- Event photos for Boca magazine
Boca magazine's People section asks for high-resolution photos at 300 dpi, first and last names for every person pictured and a post-event release or a few paragraphs on the who, what, where and when. It will not run more than one photo of the same person, so it asks for a variety of people.
Source: Boca magazine: Contact
- Copyright starts at capture
The U.S. Copyright Office says a work is under copyright protection the moment it is created and fixed in a tangible form. A photograph is protected as soon as it is taken, which is why the license or transfer to the company should be agreed in writing before the shoot.
How we run it in Boca Raton
Start from the standards
We read the brand guidelines, look at what the company already has and agree on a written look: background, light, crop, wardrobe and expression. For a headquarters that document matters more than any single portrait, because it is what keeps next year's hires matching this year's.
Clear the locations
Landlord consent for the lobby and the campus, the city's answer for any park or beach, the film commission for other public property and the university's forms for anything at FAU. Each permission is in hand before the calendar invite goes out.
Run the day like a schedule
People arrive in short slots, see their frames before they leave and approve one. The photographer then covers the workplace and the details. Files come back retouched to one standard, named by person and sized for the website, LinkedIn, proposals and press.
What it includes
Brand photography
A planned set of images of your people, place and work that gives every page and post the same look.
Headshots and team portraits
Consistent portraits for partners and staff, lit and framed alike so the team page reads as one firm.
Architectural and interior photography
Buildings, residences, offices and dining rooms photographed for builders, designers, brokers and owners.
Product photography
Clean catalog shots and styled scenes for ecommerce listings, menus, packaging and print.
Event and gala photography
Coverage of openings, benefits and client events with a shot list built for press and sponsors.
Aerial and drone photography
Property, site and waterfront views from the air, flown by an FAA-certified remote pilot on every job.
Food and hospitality photography
Dishes, rooms and service moments for restaurants, clubs and hotels, shot around real operating hours.
Finished image library
Selected and retouched files, sized for web, social and print, with usage terms stated in writing.
Send us the headcount and the locations.
We will reply with how we would structure the shoot days, which permissions each location needs and how the finished library would be organized.
Questions
Photography in Boca Raton questions answered
It depends on whose property the camera is on. A shoot inside an office, a store or a private campus needs the owner's or landlord's consent. For public property, the Palm Beach County Film and Television Commission issues free permits and lists still photography among its project types, and it asks productions to contact it to confirm which municipality has jurisdiction. City parks carry their own limits on commercial activity.
Ask the city before you plan it. Boca Raton's code says no one other than the recreation services department or its licensed concessionaires may engage in commercial activity for compensation inside a park or recreational area, and its definition of a park includes beaches. We get the department's answer in writing or choose a private setting with similar light, such as a terrace or a courtyard.
By writing the look down before anyone is photographed. Background, lighting, lens, crop, wardrobe guidance and retouching limits go into a one-page standard, and every session follows it. New hires are photographed to the same standard later, in the same spot or with the same portable setup. The result is a leadership page and a proposal deck where no portrait looks like it came from a different company.
It asks for high-resolution images with full names and a short account of the event. Boca magazine's People section specifies 300 dpi photos, first and last names for everyone pictured and a post-event release or a couple of paragraphs covering who, what, where and when. It will not run several photos of the same person. Publication is the editors' decision, and we shoot to their specification regardless.
Only with the university's permission. Florida Atlantic University directs commercial crews to its Facilities Department for permission and guidelines, requires facilities use request forms and asks for written requests several weeks before the date because other departments may need to review them. University policies stay in effect during the shoot. We build that lead time into the plan whenever a campus location is on the list.
Keep reading
More for Boca Raton businesses
- Planning a Brand Photo or Video Shoot in Palm Beach CountyHow to plan a brand photo or video shoot in Palm Beach County: the shot list, locations and permits, releases, image rights, weather and a checklist.
- Filming and Photo Permits in Palm Beach CountyWhen a commercial photo or video shoot needs a permit in Palm Beach County, who issues it, how the Town of Palm Beach differs and how far ahead to apply.
- Marketing in Boca Raton vs West Palm Beach vs Palm BeachHow marketing differs across Boca Raton, West Palm Beach and the Town of Palm Beach: who decides, what the street allows, the press and the timing.
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