Public relations firm in Palm Beach, FLPress That Respects the Island
Epic Wolf is a West Palm Beach agency that runs public relations for Palm Beach businesses, organizations and the people who lead them: story development, media relations, season and philanthropy strategy and executive positioning. Targets include Palm Beach Illustrated, Palm Beach Society, the Palm Beach Daily News and the regional business and broadcast press. Coverage is earned, never promised, and discretion comes first.
Public Relations in Palm Beach
Palm Beach press runs on the season. Palm Beach Society publishes weekly covers from early October through late April, each paired with a charitable organization and its event, and hands them out at valet stands, hotel lobbies, Worth Avenue shops and wealth management offices on Royal Palm Way. Palm Beach Illustrated, which debuted in 1952, publishes 11 times a year and takes story ideas only as a concise query letter. Each outlet has its own door.
Philanthropy is part of the calendar and part of the law. Soliciting contributions for a charitable purpose in the Town requires a Town permit, a permit covers no more than two events in 12 months and the Town asks for state charity registration and a board resolution naming the event. A gala or a give-back promotion that skips this step becomes a story nobody wants.
The island also protects its privacy. A commercial photo or video shoot on Town streets, sidewalks or beaches needs a Town Council filming permit, and many clients would rather never be named at all. Good Palm Beach PR asks permission before it asks for coverage, and plans the photography as carefully as the pitch.
On the ground
What to know about public relations in Palm Beach
- Palm Beach Illustrated
Palm Beach Illustrated says it does not accept or return unsolicited manuscripts and photos and asks for a concise query letter to its editorial director. Event listings go through the Submit Event link on its calendar. The magazine debuted in 1952 and publishes 11 times a year.
Source: Palm Beach Illustrated: Contact
- Palm Beach Society
Palm Beach Society's published cover schedule runs weekly from early October through late April, each issue paired with a charitable organization and its event. It lists its office on Worth Avenue and distributes to valet counters, hotel lobbies, Worth Avenue and County Road shops and Royal Palm Way wealth management offices.
- Charity permits
The Town requires a permit to solicit contributions for any charitable purpose in town, with narrow exceptions. A permit lasts up to 12 months and covers no more than two events, a limit that does not apply to in-town businesses giving a percentage of sales to charity. The Town asks for state registration, 501(c)(3) papers and a board resolution naming the event.
- Filming on Town property
Commercial filming or photography on Town property, including streets, sidewalks, parks and beaches, requires a filming permit from the Town Council. Still photography counts, and the exemptions for personal, student and news shoots are narrow. The Town says filming by drone does not require this permit but must follow state and FAA rules.
- The Daily News
The Palm Beach Daily News is part of the USA TODAY Network and is owned and operated by Gannett. Its help center directs people with local story ideas to the paper's staff directory, and the Town lists the paper among its community partners.
How we run it in Palm Beach
Find the island story
We look for what is genuinely new and worth an editor's attention, then place it against the season: the weekly covers from October to April, the Palm Beach Food and Wine Festival each December and the Society of the Four Arts season from November to May.
Secure permission first
Written consent before anyone is named, quoted or photographed, a charitable solicitation permit before a gala or a give-back campaign and a filming permit before an outdoor shoot. On the island the process is part of the reputation.
Pitch with restraint
One well-placed story usually does more than ten mentions. We pitch through the route each outlet asks for, on its schedule, and measure the work in inquiries, introductions and relationships rather than clippings.
What it includes
Media relations
Targeted pitching to local, business and trade reporters on the beats that fit your story.
Launch PR
Openings, relocations, new products and new offices, planned backward from the day you want the story to run.
Crisis communications
Holding statements, spokesperson prep and a clear approval chain, drafted before the bad day and used on it.
Reputation management
Review response and a plan for what people find when they search your name, built on earned content rather than tricks.
Thought leadership
Bylines, op-eds, speaking pitches and nominations for industry honors that put your principals in front of the people they want to reach.
Press kits and newsroom pages
Bios, headshots, fact sheets, logos and a web newsroom reporters can pull from without emailing you.
Media training
On-camera and phone interview practice so your spokesperson answers the question and still lands the message.
Event publicity
Media advisories, photo coverage and follow-up for galas, ribbon cuttings and season openers.
Press releases
Written as news, sent where it matters and posted where search engines and AI assistants can find it.
Not sure which of these you need?
Tell us the goal
Tell us what deserves to be known.
A partner will reply with whether it is a story yet and how we would place it without overexposing anyone.
Questions
Public Relations in Palm Beach questions answered
Pitch a real story with a concise query letter. Palm Beach Illustrated says it does not accept or return unsolicited manuscripts and photos and asks for story ideas as a short query to its editorial director, while events go through the Submit Event link on its calendar. The magazine publishes 11 times a year, so plan months ahead and lead with what is genuinely new.
Usually, yes. The Town of Palm Beach requires a permit to solicit contributions for any charitable purpose in town, with narrow exceptions for an organization's own members. A permit lasts up to 12 months and covers no more than two events, though in-town businesses giving a percentage of sales to charity are not held to the two-event limit. Apply well before invitations go out.
No. Editors decide, and anyone promising placement is selling something else. What we can do is find the real story, time it to the season, prepare the people involved and pitch through the route each outlet uses. Palm Beach Society, for example, builds its weekly covers around charitable organizations and their events from early October through late April.
Privacy is the default. We get written permission before naming a client, quoting anyone or photographing a home, an event or a guest, and we keep donor and guest lists out of marketing systems. Outdoor commercial shoots on Town property also need a Town Council filming permit. Some of the best Palm Beach PR is one well-placed story and a great deal that never runs.
Keep reading
More for Palm Beach businesses
- How to Market a Palm Beach Business Without Looking LoudMarketing on the island of Palm Beach: what buyers respond to, the channels that fit, Town sign and storefront approvals, the season and a checklist.
- How to Get Press in Palm Beach CountyWhere local stories run in Boca Raton, West Palm Beach and Palm Beach, and how each outlet takes pitches, from Palm Beach Illustrated to WPTV and Stet News.
- How to Choose a PR Firm in West Palm BeachHow to choose a PR firm in West Palm Beach: firm versus publicist, typical retainer ranges, the questions worth asking, the red flags and the local media landscape.
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