Wealth management website design in Palm Beach CountyDiscretion That Still Gets Found
Epic Wolf designs and builds websites for registered investment advisers, family offices, private equity firms and hedge funds from West Palm Beach, the center of what Palm Beach County markets as Wall Street South. A firm site here is quiet by design: who the firm serves, how it works, who the principals are and the disclosures regulators require. Your chief compliance officer approves every page before it is published.

Wealth management websites
Financial firms that moved to the Flagler Drive waterfront and the office towers near CityPlace tend to have one of two websites. The first is a logo and an address, which tells an allocator or a prospective family nothing. The second borrows the language of retail brokerage and promises more than a compliance officer would ever allow. Neither matches a firm whose real work is careful.
The better site says less and proves more. It states plainly who the firm is for, describes the process without performance theater, shows the people and makes the required documents easy to find. For a registered adviser, most of what appears on a website is an advertisement under the SEC's Marketing Rule, and for a broker-dealer it is a communication with the public under FINRA's rules. Both come with content standards and record requirements.
We do not act as compliance consultants and we do not decide what a firm may say. We write to the standards we can read, mark each statement that needs review and build the site so approved language cannot be changed by accident. A firm that is not registered, such as many single family offices, still gains from the same discipline, and its counsel decides which rules reach it.
What it includes
A positioning page
Who the firm serves and how it works, stated in a few exact sentences that survive compliance review.
Principal biographies
Careers, credentials and roles written as fact, with portraits we plan and direct in your offices.
A disclosures area
Form CRS, Form ADV links and the footers your compliance officer specifies, placed where the rules say prominently.
An approval workflow
Every draft page delivered with claims marked, so the reviewer sees what changed and signs once.
Version archiving
A dated record of each published page so the firm can show what the site said and when.
Investor and client portals
Secure logins for reports and documents when the firm is ready, scoped as a separate phase.
Insight publishing
A format for letters and commentary with review built into the publishing step, not added after.
Quiet search presence
Structured data and clean pages so the firm's name, principals and location resolve correctly in search and AI answers.
Send us your current site and tell us who reviews your marketing.
We will return a short read on what an allocator or a prospective family learns from it today and how a review workflow would fit your firm.
What to know
The rules behind wealth management websites
- Wall Street South
The Business Development Board of Palm Beach County says more than 300 hedge funds, private equity and financial service firms are located in the county, and it runs Wall Street South as an official initiative to promote the area as a destination for financial firms.
Source: Business Development Board of Palm Beach County: Financial Services
- Testimonials and endorsements
The SEC's Marketing Rule lets a registered adviser use testimonials and endorsements only with conditions. The advertisement must clearly and prominently disclose whether the person is a client and whether the promoter is compensated, and the adviser has oversight duties and usually needs a written agreement with the promoter.
- Performance on a page
Under the same rule an advertisement may not show gross performance unless it also presents net performance, may not show results without specific time periods in most circumstances and may show hypothetical performance only where the adviser has policies ensuring it is relevant to the intended audience.
- Form CRS on the website
The SEC's guide to Form CRS says a firm must post the current version of its relationship summary prominently on its public website if it has one. The summary is limited to two pages for a broker-dealer or an investment adviser and four for a dual registrant.
- Broker-dealer communications
FINRA Rule 2210 requires a qualified registered principal to approve each retail communication before it is used. Communications must be fair and balanced, may not make exaggerated or promissory claims and may not predict or project performance. The member's name must be prominently disclosed.
- Keep a copy of everything
The SEC's guide says investment advisers must make and keep copies of all advertisements they disseminate, and FINRA Rule 2210 requires members to maintain retail communications with the dates of use and the name of the approving principal. A website needs a version history a firm can produce.
How the work runs
Agree on what can be said
We start with compliance, not design. Your chief compliance officer or outside counsel tells us the firm's registration status, the disclosures required and the topics that are off the table. The site map is drawn inside those lines.
Write less and prove it
We draft short, factual pages and deliver them with each claim marked for review. Performance, rankings and client statements appear only if the firm chooses to include them and supplies the approved language.
Build for the record
We design and code the site, lock approved text against casual edits and archive each published version. Later changes follow the same review path, so the website never drifts from what was approved.
Questions
Wealth management websites questions answered
Yes, if the conditions of the SEC's Marketing Rule are met. The advertisement has to disclose clearly and prominently whether the person is a client and whether they were compensated, and the adviser has oversight obligations and generally needs a written agreement with a paid promoter. Whether a given quote qualifies is a compliance decision. We build the disclosure into the layout once the firm approves it.
If the firm is required to deliver Form CRS and has a public website, yes. The SEC's compliance guide says the current relationship summary must be posted prominently on that website. We place it where a visitor can reach it from any page and set up a simple way to replace the file when the firm amends it, with the old version archived.
Only within the limits your compliance officer sets. For registered advisers the Marketing Rule requires net performance alongside gross, specific time periods in most cases and extra safeguards for hypothetical performance. Private fund offerings raise separate securities law questions about who may see what. Many firms keep performance behind a login or leave it off the public site entirely.
Often a small one is enough. A single page that confirms the office exists, names its principals if they wish and gives a point of contact helps bankers, counsel and prospective hires verify who they are dealing with. Some families prefer no public presence, which is a legitimate choice. We will tell you plainly if a website would not serve you.
The site should archive every published version with its date. The SEC says advisers must keep copies of the advertisements they disseminate, and FINRA requires members to keep retail communications with dates of use and the approving principal's name. We set up version history at launch so the firm can produce any past page, and your compliance team confirms it meets the firm's retention policy.
Keep reading
Go deeper before you decide
- How to Market a Palm Beach Business Without Looking LoudMarketing on the island of Palm Beach: what buyers respond to, the channels that fit, Town sign and storefront approvals, the season and a checklist.
- How to Choose a Web Design Company in Palm Beach CountyWhat to check before you hire a web design company: who writes the copy, who owns the domain and code, Sunbiz records, redirects, accessibility and support.
- Website vs Web App vs Custom SoftwareHow to tell whether your business needs a website, a web app or portal, a CRM, a mobile app or custom software, and when to buy instead of build.
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