Medical practice website design in Palm Beach CountyEarn the Patient's Trust Before the Visit
Epic Wolf, a West Palm Beach agency, designs and builds websites for physicians, dental practices, med spas and concierge medicine in Palm Beach County. A practice site has to explain treatments in plain language, name each provider and license type, make booking simple and keep patient information away from advertising tools. We write and build it, and the practice's privacy officer and counsel approve what touches patients.
Medical practice websites
A patient choosing a dermatologist in Palm Beach Gardens or a concierge physician on the island decides on a phone, often after a referral, and looks for three things: who will see me, what will it be like and how do I book. Most practice websites answer with stock photos and a list of procedures copied from a manufacturer. The site that names its providers, shows the real office and explains the first visit wins the appointment.
Health care is also the sector where an ordinary marketing habit can become a privacy problem. An appointment form collects health information. An advertising pixel on that form can send it somewhere it should not go. A before-and-after photo is a patient record used for promotion. Federal rules cover each of those, and Florida adds its own on how a practitioner is identified and what an advertisement may claim.
We are not a compliance firm. We build the site so the practice can make those decisions once and have them hold: which tools load on which pages, which photos have a signed authorization on file and which claims have evidence behind them. Your privacy officer and health care counsel make the calls. We make sure the website follows them.
What it includes
Provider pages
Each physician, dentist or injector by name with license type, training and the certifying board named in full.
Treatment pages
Plain-language pages on what a treatment is, who it suits, recovery and risks, written from your clinical input.
Booking and intake
Appointment requests that connect to the scheduling and patient systems the practice already uses, under the agreements your privacy officer requires.
A tracking plan
A written map of which analytics and advertising tools load on which pages, so nothing fires on forms or patient areas by accident.
Photo and testimonial log
A record tying every patient image and quote on the site to the authorization the practice holds for it.
Accessible design
Contrast, text alternatives, captions, labeled forms and keyboard navigation designed in from the first page.
New patient paths
First-visit pages with parking, forms, insurance or membership terms and what to bring, so the front desk answers fewer calls.
Locations and hours
Structured data for each office so maps, search results and AI assistants show the right address, hours and phone.
Send us your site address and the three treatments you want to grow.
We will send back what a new patient cannot find today and a list of the scripts and forms your privacy officer should review.
What to know
The rules behind medical practice websites
- Marketing needs authorization
The HIPAA Privacy Rule says a covered entity must obtain an authorization for any use or disclosure of protected health information for marketing, with narrow exceptions for face-to-face communication and promotional gifts of nominal value. Practices apply that to patient photos and named testimonials on a website.
Source: 45 CFR 164.508: Uses and disclosures for which an authorization is required
- Tracking tools and health data
The FTC's guidance for health businesses says that using behind-the-scenes tracking technologies that share consumers' sensitive health data in contradiction of privacy promises violates the FTC Act, and that a HIPAA authorization presented in a deceptive or misleading way does too.
Source: FTC: Collecting, Using, or Sharing Consumer Health Information
- Name the license
Florida law says any advertisement for health care services naming the practitioner must identify the type of license the practitioner holds. The Board of Medicine's advertising rule adds that an ad containing a licensee's name must clearly identify the licensee as a medical doctor, physician assistant or anesthesiologist assistant.
Source: Florida Statutes 456.072
- Specialty claims
Board of Medicine Rule 64B8-11.001 treats an advertisement as misleading if it implies specialty recognition the physician has not received, references specialty certification without naming the board that awarded it or conveys that the physician's skills are superior to other physicians. It also requires the physician to be conspicuously identified by name.
- Health claims need evidence
The FTC's Health Products Compliance Guidance says health-related claims need competent and reliable scientific evidence, and that a testimonial being the endorser's honest opinion is not enough without evidence for the claim it implies. The guidance notes that ad agencies can be liable for deceptive marketing too.
- Accessible to every patient
The Justice Department's web guidance says the ADA's Title III covers businesses open to the public and lists common barriers: poor color contrast, images without text alternatives, videos without captions, forms without labels and navigation that only works with a mouse.
How the work runs
Map what touches patients
Before design we list every form, chat, booking link and third-party script the site will carry, and your privacy officer decides what is allowed where. That list becomes a build rule, not a memo.
Write what a patient asks
We interview the providers, then write treatment and first-visit pages in the words patients use. Claims about outcomes go to the practice with a note on what supports them, and anything unsupported comes out.
Build and keep it clean
We design and code the site with accessibility built in, connect booking, and review scripts and forms on a schedule after launch, because a new marketing tool added in a hurry is how privacy problems usually start.
Questions
Medical practice websites questions answered
It depends on the page and on what the tool collects, and the practice's privacy officer has to decide. The FTC says tracking technologies that share sensitive health data against a business's privacy promises violate the FTC Act, and HIPAA requires authorization before protected health information is used for marketing. We document every script, keep advertising tools off forms and patient areas unless counsel approves, and review the list after launch.
Yes, practices should have a signed authorization for each one. The HIPAA Privacy Rule requires a covered entity to obtain an authorization before using protected health information for marketing, and a patient's image tied to a treatment is the kind of information practices treat that way. We keep a log that links each photo on the site to the authorization your office holds.
The license type has to be identified. Florida law says an advertisement for health care services that names the practitioner must identify the type of license held, and the Board of Medicine's rule requires an ad with a licensee's name to identify the person as a medical doctor, physician assistant or anesthesiologist assistant. Specialty certification has to name the awarding board.
Many of the same rules reach it, and counsel should confirm which. Claims about what a treatment does fall under FTC advertising law whoever makes them, and Florida's rule on naming a practitioner's license type applies to health care advertising generally. Whether HIPAA applies depends on how the business bills and operates. We build to the stricter reading until your counsel says otherwise.
The Justice Department's position is that the ADA applies to the websites of businesses open to the public. Its guidance does not mandate one technical standard for businesses, but it points to existing standards as helpful and lists barriers to remove, such as unlabeled forms and images without text alternatives. We design to those from the start, which costs far less than repairing a finished site.
Keep reading
Go deeper before you decide
- Website Accessibility and the ADA for Florida BusinessesWhat the ADA, the Department of Justice and WCAG say about website accessibility, why Florida businesses get sued and a practical checklist to start with.
- How to Choose a Web Design Company in Palm Beach CountyWhat to check before you hire a web design company: who writes the copy, who owns the domain and code, Sunbiz records, redirects, accessibility and support.
- What Does a Website Cost in Palm Beach CountyPublished market ranges for a business website plus what drives the price: page types, content, ecommerce, integrations, software and ongoing costs.
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