Real estate video production in Palm Beach CountyShow the House the Way a Buyer Walks It
Epic Wolf is a West Palm Beach agency that plans, directs and produces real estate and property films in Palm Beach County: luxury listings, new developments, custom builders' finished homes and commercial space. We script the walk through the property, bring in a film crew and an FAA-certified drone pilot through vetted partners, handle permits and deliver a film with shorter cuts for listings, ads and social.
Real estate and property films
The standard listing video is a slow glide through empty rooms with a piano underneath. Every agent has one, so none of them helps. A buyer deciding whether to fly in for a showing wants to understand the house: how you arrive, where the light is in the afternoon, what you see from the kitchen, how far the dock is from the door.
We plan a property film as a route. The sequence follows the way a person would move through the home, and the script, if there is one, belongs to the architect, the builder or the agent who knows it. Developments and builders need more than one film: the finished residence, the neighborhood and the people behind the work, which is the part a buyer cannot get from photographs.
Filming property here has its own paperwork. The county permits filming that touches public roads and sidewalks, the Town of Palm Beach runs a separate process and housing advertisements answer to federal fair housing rules. We clear the location before the crew is booked and keep the film's claims to what the listing can support.
What it includes
Route and script
The order a viewer moves through the property, with narration or interview lines written before the shoot.
Light and timing
A schedule set by the sun for each room, the pool, the water and the street side of the house.
Interior and exterior filming
A camera crew chosen for architecture and brought in through vetted partners.
Aerial footage
Drone shots of the lot, the waterfront and the surroundings, flown by an FAA-certified remote pilot.
People on camera
The builder, the architect or the agent explaining what a buyer cannot see in a photograph.
Permits and permissions
Owner consent, association rules, film permits and any airspace authorization the flight requires.
Listing and ad versions
The full film plus short cuts sized for listing sites, paid ads and vertical social placements.
Web placement
Captioned files and the page markup that helps search engines index the film with the property.
Send us the address and the listing or launch date.
We will tell you what the location requires to film and outline the films the property deserves.
What to know
The rules behind real estate and property films
- Fair housing applies to the film
Federal regulations make it unlawful to publish an advertisement for the sale or rental of a dwelling that indicates a preference or limitation based on race, color, religion, sex, handicap, familial status or national origin. The rule names words, photographs and illustrations, and it reaches the choice of media and locations for advertising.
- Florida licensees and misleading ads
Florida law allows the Florida Real Estate Commission to discipline a licensee who has advertised property or services in a manner that is fraudulent, false, deceptive or misleading in form or content. A film that makes a view, a lot or a finish look like something it is not is an advertising problem for the agent.
Source: Florida Statutes 475.25(1)(c)
- Private homes can still need a permit
The county's Film and Television Commission says permitting may be required on private property when filming affects adjacent public areas such as roads or sidewalks, or when a municipality has requested special permitting for residential areas. Its staff works with the municipal contacts on the production's behalf.
Source: Palm Beach County Film and Television Commission: One-Stop Permitting
- The island is its own process
The county commission states that it does not issue permits for the Town of Palm Beach. The Town's event permit FAQ describes minor and large-scale commercial filming permits, each with its own insurance requirements, and says a certificate of insurance is not due until the Town Council has approved the application.
How the work runs
Walk it before filming it
We visit the property, choose the route and the hours with the right light and confirm what the owner, the association and the municipality will allow. The agent or builder approves the shot list.
Film in one pass
Ground and aerial work are scheduled together so the house is staged once. We film each room for wide and vertical frames and record anyone speaking in a quiet part of the day.
Cut for where buyers look
The main film goes to the property page. Shorter versions go to the listing, the ads and the agent's social accounts, each reviewed against what the listing itself states.
Questions
Real estate and property films questions answered
Often no, but check before the crew arrives. Filming that stays on the private lot with the owner's consent generally does not need a film permit. The county's Film and Television Commission says one may be required when filming affects adjacent roads or sidewalks or when a municipality has asked for special permitting in residential areas. Gated communities and condominium associations add their own approvals.
Long enough to walk the property once without repeating a room, which for many homes is a couple of minutes, and that is a guideline from practice, not a rule. Listing sites and social placements favor much shorter cuts. A development or a builder's story can run longer because the viewer is choosing a company as well as a house.
The party named in the production agreement owns it, so decide that before filming. Agents often commission the film and want to keep using it in their own marketing after the sale, while sellers and builders may want it too. We write the owner and the permitted uses into the contract. If the listing changes hands, the paperwork already answers who may keep running the film.
Yes, a single visit can produce the full film, a short listing cut, vertical clips and paid ad versions. We stage the house once and film each space twice, wide and tall. The federal fair housing rule on advertising reaches the choice of media as well as the wording, so the ad versions are built with whoever runs the campaign and kept consistent with the listing.
The owner should sign a location release, and anyone who appears on camera should sign a personal one. Neighbors do not sign, but their privacy counts. Florida law restricts using a drone to record private property or its occupants for surveillance without written consent where they have a reasonable expectation of privacy. We frame aerial shots on the subject property and brief the pilot accordingly.
Keep reading
Go deeper before you decide
- Filming and Photo Permits in Palm Beach CountyWhen a commercial photo or video shoot needs a permit in Palm Beach County, who issues it, how the Town of Palm Beach differs and how far ahead to apply.
- Drone Rules for Commercial Shoots in Palm Beach CountyThe rules for commercial drone photo and video in Palm Beach County: FAA Part 107, airspace authorization, Florida privacy law, parks and local permits.
- Planning a Brand Photo or Video Shoot in Palm Beach CountyHow to plan a brand photo or video shoot in Palm Beach County: the shot list, locations and permits, releases, image rights, weather and a checklist.
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