Law firm website design in Palm Beach CountyWin the Client Before the Consultation
Epic Wolf is a West Palm Beach agency that designs and builds websites for law firms across Palm Beach County and beyond. A law firm site is practice area pages, attorney bios, intake that reaches the right lawyer and copy written with The Florida Bar's advertising rules in view. We write, design and code it, and the firm's own lawyers approve every claim before launch.
Law firm websites
Most law firm sites say the same four things: aggressive, experienced, caring, results. A prospective client comparing three firms on a phone cannot tell them apart, and in Florida several of those words are a problem. The Bar's rules bar comparisons a firm cannot objectively verify and limit who may claim a specialty. The safest copy is also the most persuasive: plain facts about what the firm handles, who handles it and what happens after the first call.
A firm's website is advertising under the Rules Regulating The Florida Bar. It does not have to be filed for review the way a television spot does, but every page still has to follow the content rules in subchapter 4-7. That changes how a site gets written. Results need context. Testimonials need a disclaimer. The firm name and an office location have to be easy to find.
We are not lawyers and we do not interpret the rules for you. We know where the rules touch a website, we draft with them open, and we hand the firm a short list of every claim that needs a lawyer's eye. Downtown West Palm Beach firms near the courthouse, estate planners on the island and litigation boutiques in Boca Raton all face the same review. The difference is what each firm has that is worth saying.
What it includes
Practice area pages
One page per matter type, written to answer what a worried person searches at night, with the next step stated plainly.
Attorney bios
Admissions, education, board certification where it exists and matters handled, with portraits we plan and direct.
Intake that routes
Forms that ask the few questions the firm needs and send each inquiry to the lawyer or intake person for that practice.
Compliance blocks
The firm name, office location and the disclaimers the firm's lawyers specify, built into the template so no page ships without them.
Results pages
Verdicts and settlements presented with the context and disclaimers the firm approves, never as a promise.
A claims log
A list of every factual statement on the site and who at the firm approved it, kept for the next edit.
Search and AI structure
Structured data for the firm, its lawyers and its offices so search engines and AI assistants describe the firm accurately.
Editing without risk
An editing setup where staff can post news and update bios while the required blocks stay locked in place.
Send us your current site and the practice areas you want more of.
We will reply with what a prospective client cannot find on it today and a list of the claims your lawyers should look at first.
What to know
The rules behind law firm websites
- Websites are not filed
The Florida Bar says lawyer and law firm websites are exempt from its advertisement filing requirement, including pop-ups on the firm's own site, under Rule 4-7.20(g). The exemption covers filing only. The Bar's website checklist applies the content rules of subchapter 4-7 to every page.
- Name and office location
The Bar's checklist for websites requires the name of at least one lawyer, the law firm or a qualifying provider responsible for the content, and the city, town or county of at least one bona fide office location, citing Rule 4-7.12(a). Both have to be legible.
Source: The Florida Bar: Checklist for Websites and Social Media
- No unverifiable comparisons
Under Rule 4-7.13(b) a site may not predict success or specific results, and may not compare or characterize the firm's skills, experience, reputation or record in ways that are not objectively verifiable. It also may not state or imply that The Florida Bar has approved the advertisement or the lawyer.
Source: The Florida Bar: Checklist for Websites and Social Media
- Results and testimonials
The checklist says references to past results must be objectively verifiable and may not leave out material information. A testimonial has to be the actual experience of the person giving it, may not be paid for and needs a disclaimer that prospective clients may not receive the same or similar results.
Source: The Florida Bar: Checklist for Websites and Social Media
- Certified and specialist
Only a lawyer who is board certified in an area of law may claim to be certified or board certified in it, and a law firm cannot claim certification, under Rule 4-7.14(a)(4). The checklist says a specialization or expertise claim has to be objectively verifiable through board certification or the lawyer's education, training, experience or substantial involvement.
Source: The Florida Bar: Checklist for Websites and Social Media
How the work runs
Find what is true and specific
We interview the partners about the matters they want more of and the facts they can stand behind: certifications, courts, languages, years at the bar. Those facts replace the adjectives every competing firm uses.
Write with the rules open
Copy comes before design. We draft each page against the Bar's website checklist and mark every result, testimonial and comparison for the firm's review. A lawyer at the firm signs off on the claims. We do not.
Build the intake path
We design and code the site, connect forms and call tracking to the people who answer, and watch what inquiries arrive after launch so the pages that bring the right matters get more attention.
Questions
Law firm websites questions answered
No. The Florida Bar says lawyer and law firm websites are exempt from its filing requirement, including pop-ups on the firm's own site. The content rules still apply to every page, and the Bar's checklist says sponsored or promoted social media is treated differently. A firm that wants certainty on a specific page should ask the Bar's ethics and advertising staff or its own ethics counsel.
Only if the claim can be objectively verified. The Bar's checklist says certified and board certified are reserved for lawyers who hold board certification in that area, a firm itself cannot claim certification, and a specialization or expertise claim needs support from certification or from the lawyer's education, training, experience or substantial involvement. We flag each use so the firm can decide.
Yes, within the Bar's limits. Past results have to be objectively verifiable and cannot omit material information. A testimonial must reflect the person's actual experience, cannot be given in exchange for something of value and needs a disclaimer that other clients may not get the same or similar results. We build those disclaimers into the page design and your lawyers approve the wording.
The lawyers are. An agency can draft carefully, but the duty to follow the Rules Regulating The Florida Bar belongs to the firm and its members. That is why we give the firm a claims log, route every result and comparison through a named lawyer and never publish copy the firm has not approved. Epic Wolf is not a law firm and does not give ethics opinions.
A typical custom marketing website takes four to eight weeks from kickoff to launch. For law firms the variable is partner review. Sites move fastest when one lawyer has authority to approve copy and the bios and portraits are scheduled in the first week. Firms with many practice groups often launch the core pages first and add the rest on a set schedule.
Keep reading
Go deeper before you decide
- How to Choose a Web Design Company in Palm Beach CountyWhat to check before you hire a web design company: who writes the copy, who owns the domain and code, Sunbiz records, redirects, accessibility and support.
- Website Redesign Checklist That Protects Your RankingsA website redesign checklist built on Google's own site move documentation: content inventory, URL mapping, redirects, analytics, accessibility and launch.
- How a Palm Beach Business Gets Found in ChatGPT and Google AI AnswersHow a local business shows up in Google AI Overviews, AI Mode and ChatGPT. No secret switch, just a clear and consistent signal across the sources AI trusts.
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